A new Parisian flagship for the deluxe Arije house, by the Au Delà de l'Idée agency
All the great names of worldwide clock and watch-making are gathered in the new Arije flagship, an intimate space created by the Au Delà de l'Idée agency.
Au Delà de l'Idée has finally unveiled its latest creation: the flagship of the Arije house, a reference of high-end clock and watch-making, at the heart of the Golden Triangle in Paris. This venue incarnates the inspiration of Didier Masquida and Ute Wegener, who showcase exceptional pieces in a prestigious decor, where the furniture and materials offer a privileged experience to visitors.
Au Delà de l'Idée reinvents the Arije flagship
In the flagship on rue Pierre Charon, the family company Arije, whose story goes back to the end of the 70s, is being reinvented. It interprets the story-telling of this creative universe based on three main axis: working on the proportions and details, a research of balance between materials, colours, shapes and a continuous quest for elegance spanning nearly 1600 m².
The excellence of intimate luxury
A precious setting, that features daring know-how and a quest for excellence, is revealed behind the sobriety of a Haussmann facade. The window-displays are framed with textured metal, in harmony with the walls in white onyx. And the boutique opens up on a luminous sales space recalling the story of clock and watch-making brands. The greatest luxury is now minimalist and intimate…