For architect designer Reda Amalou, the minimalism and the sobriety of this visual identity are the quintessence of elegance.
Inspired by the aesthetics of the 50s, Reda Amalou designs each one of his collections keeping in mind the balance between elegance and sobriety. They are a perfait echo in terms of his architectural work that manipulates noble, textured or living vivants matetials such as leather, bronze, precious woods, egg shell and gold leaf to creat his furniture with Asian influences.
A sobre and minimalistic design
The initial idea of this Frenchman, a graduate from the East London University, who internationalized his agency by spreading his notoriety through the world, was to cultivate simplicity and enable clients to purchase creations in a variety of shapes. Featured in several hues of lacquer dans plusieurs teintes de laque that offer varied aesthetics, then they become the major pieces of an interior.
A very trendy streamlined style
Disposés séparément ou liés les uns aux autres, les éléments de sa série DOT s’adaptent selon les envies du moment, en tabouret ou en table d'appoint. Très visuelle, l'interprétation contemporaine de ce mobilier à la ligne épurée fait un grand retour parmi les nouvelles tendances qui font parler d'elles. Pour faire bonne mesure, offrez-vous tous les coloris de cet amour de petit chef-d'œuvre…