Interior Design

From Roche-Bobois to Silvera, French design travels to Tokyo and London

From Roche-Bobois to Silvera, French design travels to Tokyo and London

The brands Roche-Bobois and Silvera are opening flagships : one in Tokyo, and the second in London, in order to promote French design.

French art of living is constantly traveling to far-flung destinations ! With 60 % of its sales at the international level, the high-end furniture brand sails above the economical crisis. It has placed leading classics at the heart of the Japanese capital, in a showroom of the fashionable Aoyama district that can create all the projects in 3D. For Roche-Bobois, growth takes place through markets beyond our frontiers.

Tokyo, London, French design is an export champion

For Silvera, the 10 Parisian points of sale needed an exhibition place in London. And it's the area of Chelsea that was selected to implant its first address far from the Hexagon. Spanning 500 m², the 2 levels present 500 brands of reference in the areas of design, decoration but also office implementation aiming at a global offer.

Roche-Bobois Libretto furniture
Much more than an utilitarian piece of furniture, the Libretto booshelf by Roche-Bobois is an example of successful design. © DR
Roche-Bobois salon Mah Jong
The Mah Jong sofa is conceived to freely adapt itelf in order to change the landscape of a living room at whimsy. © DR

The creative wager of the new showrooms

Kenzo for the French leader and exclusivity for the expert in terms of implementing private spaces, inspirations, that led to the Fall-Winter 2017/2018 collections, are numerous. Interior designers have multiplied the creative identities of their large scale projects with theatrical allures. Their ongoing obsessions are originality, aesthetics and total comfort.

Silvera shop in London
At Silvera, the multiplicity of brands enables to put together many different compositions. © DR
Silvera shop in London
This living room displays the label of several designers whose styles are in perfect harmony. © DR

Japanese and British window-displays showcase French design.