In the heart of the Saint-Emilion wine region, Château La Grâce Dieu des Prieurs has decided to showcase Russian art by displaying it on its bottles, much to the delight of collectors.
At a time when wine tourism, concerts, and exhibitions are becoming important sources of revenue for French wine regions, Château La Grâce Dieu des Prieurs, a hallmark of the Saint-Emilion region, is tackling a vast project with help from the architect Jean Nouvel, who redesigned the estate’s wine cellar. The goal of the initiative is to pay tribute to wine-making tradition and Russian art.
A winery decorated with Russian art
The shape of the estate’s trademark bottle, which is shorter and wider than contemporary designs, symbolises harmony between the old world and modernity. It also celebrates the originality of the work of the major Russian artists featured at the estate. Reproductions of iconic paintings now decorate the labels of the winery’s prestigious bottles, which are served in Paris’ top restaurants.
Under the direction of Laurent Prosperi, the head of the estate who is overseeing the project, the works of Alexandre Guerassimov, Ilia Répine, Victor Vasnetsov, Mikhaïl Vroubel, Geli Korjev, Nicolas Roerich, Victor Popkov, and Nikolaï Fechine, all artists from the 19th and 20th centuries, make it possible to combine a love of wine and a love of art. Collectors will be more than happy to add them to their shelves!