Gabrielle by Chanel, the new perfume that is creating the buzz amongst perfumistas

To each generation its Chanel perfume! After N°5, Chance, Coco and Mademoiselle, the time has come for Gabrielle. Named after the daring creator of the double C label, its launch is inspired by the unbridled spirit of this passionate and liberated woman. In the image of Kristen Stewart, who incarnates a new femininity with panache and insolence.

Perfumistas are overwhelmed by the new Gabrielle of Chanel

Never forgetting the adage of the englightened creator, who conquered Paris with her intimatable style, while proclaiming that a woman without perfume is a woman without a future, this solar fragrance was imagined by Olivier Polge around four white flowers. Its solar juice comprises orange blossom, ylang-ylang, jasmine, tuberose from Grasse, but also touches of sandalwood and musk with a major floral harmony.

Elitist and perfectionist, Coco Chanel was at the avant-garde of women's lib. © DR

Having become an universal symbol of fashion, Gabrielle Chanel is a case study for all the brand design offices. © DR

A Blockbuster on the deluxe perfume shelves

With Gabrielle, the House on the rue Cambon opens a new page of its perfume history with a name and a bottle, showcasing refined sobriety, that lead to a new territory of ambitious expression. A challenge that could very well make it reach the top of world sales during the end of year holiday season.

This exceptional bottle, with fine panels, brings to mind the unique lines of house perfumes. © DR