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Mercedes-Benz Vision AVTR : the highlight of CES in Las Vegas

The Consumer Electronics Show in Las Vegas is all a-buzz about the new Mercedes-Benz concept car, Vision AVTR.

Mercedes-Benz Vision AVTR : the highlight of CES in Las Vegas


Viva las Vegas! The Stuttgart-based car manufacturer opted to launch its new concept car at the trendiest event in the industry. The Consumer Electronics Show, an electronics trade show that shines a spotlight on technological innovations aimed at the general public, is in fact the ideal springboard for featuring the latest Mercedes-Benz car, created with help from the AVATAR team, which is dedicated to inventing mobility solutions for the future.

A Mercedes in Las Vegas

The resulting vehicle has caught everyone’s attention and fully embodies the vision of its designers, engineers, and trend researchers. Inspired by the American science fiction film « Avatar », this prototype is the product of a blockbuster movie and one of the world’s most luxurious car makers. Vision AVTR is designed to serve as an interface between humanity, machines, and nature.

Mercedes-Benz Vision AVTR side view
You’ll need to walk around this UFO several times to make sure it’s actually real. © DR
Mercedes-Benz Vision AVTR interior
The car’s seats are made out of vegan DINAMICA leather, which is the only microfibre fabric that is also guaranteed to be environmentally sustainable. © DR

Towards the future and beyond

With its single-window « One Bow » design and graphene-organic cell chemistry battery, the car operates without fossil fuels and offers unique curb appeal. It uses biometrics instead of a traditional steering wheel, and the multifunctional system in the central console is activated by placing a hand on the command unit. The interior of the vehicle then comes to life and recognises the driver based on their heart rate and respiration. The passenger can raise their hand to display a menu on their palm and select their favourite application. As you can see, this sports car is flying down the highway of the future.

Mercedes-Benz Vision AVTR rear
Featuring 33 bionic shutters, the rear of the Vision AVTR resembles the scales of a reptile. © DR

A world premiere showcasing the pioneering spirit of Mercedes-Benz

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