Own Your Journey, the new campaign of Hugo Boss
The first personality to incarnate the video campaign of Hugo Boss, Hollywood actor James Marsden is the new digital image of Own Your Journey.
In a series of episodes featuring the models of its Fall/Winter 2017 collection, the German label showcases 3 personalities that bring to mind the values of its fashion universe. Before F1 world champion, Lewis Hamilton, and American influencer, Patrick Janelle, it's actor James Marsden who expresses this summer his vision of success and ambition in a short video.
Hugo Boss launches its new video campaign
The scenario of Own Your Journey enables to understand how the American star became a silver screen success. During his personal journey, his convictions and his determination perfectly express the codes of style, elegance and a taste for innovation, all in keeping with the brand's image.
With his trendy three-day beard, actor James Marsden adjusts the cuffs of his day suit. © DR
For the film's making of, James went for a casual chic look. © DR
A collection for each moment of the day
Equipped with outdoor clothing and suits, in the city, at the mountain or by the sea, the image of James Marsden comes accross as a daring man, who lives his adventures with a face turned towards the future. So between two shop-ops in the Boss points of sale in order to add a few pieces to your wardrobe for the new season, don't loose patience, the next videos will be coming out on the 16th of August and the 6th of September 2017…
For the evening, a plum jacket on a white shirt is exactly what is needed to stand out from the crowd during a cocktail. © DR
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