Peugeot Design Lab : a real new identity for the emblematic lion

Rich with the expertise of 200 years of industrial creation and 120 years of automobile creation, the French company has set up the Peugeot Design Lab, a « Global Brand Design » studio dedicated to the creation of products, services and experiences in all sectors of activity. Led by the Irishman, Cathal Loughnanne, it has leading expertise in a wide range of fields.

The lion brand changes identity with the Peugeot Design Lab

All luxury domains enter its orbit. Transport, from the concept bike eF01 with electric assistance, to a tram for Alstom, not forgetting a helicopter for Airbus, a sailboat for the Bénéteau shipyards, to a peppermill, coffee grinder, piano, surfboard, or a Foodtruck for the oyster producer Gillardeau, the Design Lab’s ambition knows no limit.

The leader in leisure craft, Bénéteau rely on the Peugeot Design Lab to develop its Ship Control integrated technology. © DR

The fruit of an exemplary collaboration, the Airbus H160 helicopter represents a generational leap with its smooth lines and dynamic look. © DR

With the aid of the Peugeot Design Lab, the Strasbourg Transport Company has invested in Alstom’s new tram. © ATD&S

A globalised expertise

In Paris, Shanghai and Sao Paolo, the Peugeot Design Lab studios make their expertise work for innovation. They determine a style philosophy associated with a forceful and distinctive language of forms, and communicate their partners’ DNA respecting their materials, colours and graphics charts. A good brand image is priceless...

Baptised the Lion Bistrot, this Food Truck is a new nomad catering concept dedicated to the pleasures of the senses. © DR

This tapered peppermill is used horizontally and the ground peppercorns land on a tray to measure the quantity. © DR