Perched atop the Chamonix ski station, the Refuge des Aiglons is revolutionising the luxury mountain hotel sector.
This winter, snow aficionados and visitors to Chamonix are in for a surprise. There, a unique 4-star hotel has completely redesigned its concept under the direction of Oscar Lucien, the artistic director of the design agency Maison Numéro 20. The hotel’s ground-breaking approach reframes the mountain as a playground, reflecting a shift in visitors’ lifestyles.
A new approach to the hotel industry in Chamonix
At the Refuge des Aiglons, the primary goal of the hotel’s relaxed and friendly atmosphere is to attract a younger clientele, specifically Millennials. Consumption at the hotel is a collaborative experience, with an emphasis placed on sharing. The building’s open, modular, and adaptable living areas promote interactions so guests can spend time together talking about their adventures and achievements on the slopes.
A homey, quirky, and rustic touch
Featuring a modern and off-beat design, the electric colours and quirky, rustic vibe of this homey concept can be found in everything from the pattern of the wallpaper to the furniture, accessories, ceiling fresco, and atrium, which combines neoclassical inspirations with Parisian chic. Against this backdrop, the rooms are cosy, beautifully designed havens that emphasise simplicity.