USM X COPERNI, the futuristic World Wide Home experience
A new innovative experience in the universe of futuristic furniture, World Wide Home is the result of an ongoing partnership between USM and Coperni.
2020 marks the 3rd collaboration between the fashion brand Coperni, founded by the Parisian duo Arnaud Vaillan and Sébastien Meyer, and USM, the iconic Swiss furniture maker. After launching a collection during Fashion Week, at Bergdorf Goodman, in New York, and at Bon Marché, in Paris, they have teamed up to create a new spectacular venue, the « World Wide Home ».
A new experience in our home sweet home
This experience takes place at the heart of the USM showroom, with as common theme furniture pieces created for this occasion. This projet is part of a digital venue focusing on the evolution of life styles and work environments. It has been conceived as 2 distinct spaces, at the heart of a common ambiance, which focuses on the desk as the central piece of a space where founding elements such as bookshelves or the printer gravitate.
Welcome to the future!
After the Working sequence, room for the Living moment. With a bed placed on the ground, contrasting with a vanity table aiming at the sky, and a very sober dresser, it is imagined like a place to rest and dream. The video projection is a reminder that it has been thought out like a neutral and modulable canvas to the infinite in order to invoke the immateriality of Internet. A world with no beginning and no end that will suit you perfectly…