French Cliché l'Appartement: 20th-century artisanal expertise

Waël Dargouth
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Poised at the crossroads of art, design, and fashion, French Cliché l'Appartement combines and enhances up-and-coming art with 20th-century artisanal expertise.

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French Cliché l'Appartement, l'artisanat du 20e siècle
This enamelled ceramic hand by Jessica Lajard is paired with gold-plaited metal. © DR
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In the confusing era of lockdowns and quarantines, creative ideas and energies of all kinds are coming together in every field to develop innovative concepts. The field of arts and crafts is no exception. Designers Hugo Matha and Emily Marant, in collaboration with Maison Mère and Galerie Joyce, have founded a Parisian boutique featuring one-of-a-kind or limited edition-pieces available for order or pick-up.

A gorgeous take on mobile items

This collaborative platform provides emerging talents access to a turbulent crossroad of ideas and a cabinet of curiosities from which to launch collections of hand-crafted artisanal items for the home. These pieces are inspired by French culture and offer a reinterpretation of 20th-century style while using modern materials and colours.

<em>Modifier Article</em> French Cliché l'Appartement, l'artisanat du 20e siècle
The vases from Studio Baptiste & Jaina offer clear nods to the coast, from Normandy to the Côte d'Azur. © DR
<em>Modifier Article</em> French Cliché l'Appartement, l'artisanat du 20e siècle
Tatiana Defraine's trophy plates evoke Catherine Deneuve and Nikki de Saint Phalle. © DR

A path forward paved with artistic talent

The boutique is home to a steady stream of unique and surprising meetings and events with photographers, sculptors, stylists, ceramic artists, and plastic artists. This exciting, inclusive, and eclectic scene challenges and revisits poetic, humorous, and aesthetic clichés, pitting, for example, Marie-Antoinette against Boris Vian to create the ideal depiction of a redefined future. A breath of fresh air is sweeping through France’s home-made heritage.

<em>Modifier Article</em> French Cliché l'Appartement, l'artisanat du 20e siècle
This enamelled croissant tea pot from Pia Chef Chevalier invites us to serve tea the French way. © DR

Breaking down clichés to open new doors to the rest of the world

www.maisonmere.fr

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