Fendi Casa, a new upscale furniture and decorating flagship store in Milan

It's on Via Montenapoleone, that Fendi Casa has treated itself to an iconic emplacement for its landmark boutique in Milan ! Located at the heart of the Palazzo Carcassola-Grandi—a superb example of 16th century Italian architecture— it symbolises, on 400 intimate and warm square meters, a universe showcasing craftsmanship and elegance. These values have been the claim to fame of this Roman house since its creation, in 1987.

Milan, the new design destination of Fendi Casa

Enhanced by frescoes and wood ceilings, the space welcomes collections by the brand of contemporary furniture whose materials reflect the environment while featuring the contrast of leather, bronze, stone and monolithic surfaces in a large palette of colours. The balance is offered by clear and dark overtones, natural hues from the ground to the screen wall background.

Each room features a different ambiance, in keeping with a theme and designers. © DR

The quality of materials and optimal finishings are provided for each object of the house. © DR

Sophistication, aesthetics and artistic subtilities

Here, clients live an immersive experience like an invitation to explore the most sophisticated rooms, such as the sofa Soho Lite or the Blixen armchair, combined with the Hampton and Metropolitan sofas. It's a minimalist aesthetic assorted to the deco attitude of Artu armchairs by Thierry Lemaire, who also conceived the Star table. As for the P02 divan by Guglielmo Ulrich, it adds a modernist touch with its streamlined and rigorous design, while the Velum lamp, conceived by architect Marco Costanzi, generates nuances of lights bringing to life graphic effets. Artistic subtelties that put into perspective the codes of the Fendi luxury…

A certain art of distinction is showcased in the Fendi dining room. © DR

Under seemingly simplicity, sophistication is quite natural in the organisation of the bedroom. © DR