A new Parisian flagship for the deluxe Arije house, by the Au Delà de l'Idée agency

Au Delà de l'Idée has finally unveiled its latest creation: the flagship of the Arije house, a reference of high-end clock and watch-making, at the heart of the Golden Triangle in Paris. This venue incarnates the inspiration of Didier Masquida and Ute Wegener, who showcase exceptional pieces in a prestigious decor, where the furniture and materials offer a privileged experience to visitors.

Au Delà de l'Idée reinvents the Arije flagship

In the flagship on rue Pierre Charon, the family company Arije, whose story goes back to the end of the 70s, is being reinvented. It interprets the story-telling of this creative universe based on three main axis: working on the proportions and details, a research of balance between materials, colours, shapes and a continuous quest for elegance spanning nearly 1600 m².

With its gloden metal blades, the monumental staircase is like a dizzying invitation in terms of movement. © Luc Boegly

On the first floor, the exclusive reception salon cultivates the spirit of a superb Parisian apartment. © Luc Boegly

The excellence of intimate luxury

A precious setting, that features daring know-how and a quest for excellence, is revealed behind the sobriety of a Haussmann facade. The window-displays are framed with textured metal, in harmony with the walls in white onyx. And the boutique opens up on a luminous sales space recalling the story of clock and watch-making brands. The greatest luxury is now minimalist and intimate…

All the furniture was specially designed for the boutique by leading houses. © Luc Boegly

Prolonging the diamond bar, the window cases are dedicated to the presentation of watches. © Luc Boegly