LVMH’s Journées Particulières from 12 to 14 October 2018

Fifty-six brands owned by the luxury group, including Louis Vuitton, Moët Hennessy, Dom Pérignon, Christian Dior, Berluti, Kenzo, Givenchy, Guerlain, Chaumet, and Tag Heuer, will open their workshops to the public for the 4th edition of Journées Particulières. Under the direction of Antoine Arnault, the event, which started in 2011, will include an unprecedented 76 exceptional sites.

LVMH's unique three-day event

The event will be based around our five senses and showcase the expertise, artistic creativity, and architectural and cultural heritage of the group’s brands. During the space of a weekend, the world of luxury will finally be accessible to all. The public will be encouraged to visit the brands and enrich their experience with unique digital and interactive content.

The meticulous work of the brands’ artisans has been added to the Intangible Cultural Heritage list. © DR

At Berluti, the construction of each pair of shoes is done by talented professionals. © DR

Heritage-rich companies with an eye for the future

Each site will offer a unique, one-of-a-kind tour. The visit will focus on the surprises these companies have to offer, despite the fact that some are over 100 years old. Each brand is proud of their roots but eager for the future ; their heritage provides an inspiring example as they update themselves without ever compromising on quality. Don’t forget to create an account and book a tour to enjoy a behind-the-scenes look and an exceptional experience.

For Antoine Arnault, a member of the LVMH board, the Journées Particulières event embodies generosity and innovation within a tradition-oriented approach. © DR